Sliding shop
Where/when: Milan 2007
Competition: Colorsdesigner 07, International design competition
Design team: Eugenia Benelli
Link: www.colorsdesigner.com
Description:
EMPOWERMENT, PLAYSCAPE, VIRAL SHOPPING, CO-INTELLIGENCE, SLIDING. A new retail concept: in this place people can build their own shopping experience moving and reconfiguring the space according to their need. Essential and dinamic space. Shop windows as stratagic buffers. Viral marketing.
Nuovo concept per il retail: in questo spazio le persone possono costruire la propria esperienza di acquisto "muovendo" e riconfigurando lo spazio in base alle proprie esigenze. Spazio essenziale e dinamico. Le vetrine sono intese come buffer strategico. Marketing virale.
