03 Jekore - wellness attitude

Written by Eugenia Benelli

Jan

2011

Jekore Web Identity

Jekore, in collaboration with the American company Pùrmotion, promotes products, fitness and experiences based on Functional Training principles. The project involved the declination of the company brand image on the web, with particular attention to the dynamics of Social Web.

Il gruppo Jekore, in collaborazione con la società americana Pùrmotion, promuove prodotti, fitness ed esperienze basate sui principi del Functional Training. Il progetto ha riguardato la declinazione della brand image della company sul web, con particolare attenzione alle dinamiche del Social Web.

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Last Updated on 19 December 2011

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First Steps

My curiosity always leads me to search for new questions about 'how things work'. I’ve found my first answers studying Architecture.

ICT thoughts

After a couple of years of work in the ICT field, I’ve started to think that space ergonomics is not so far from web usability…here comes my i(n)tera(c)tive approach to design in different fields of application.

About experience

I began to investigate people behaviour, working on creative organizational development, communication and managerial education for about three years. From here my experiential approach to design.

Still evolving

My production is now affected by an “eco-drift” in the industrial design field. I’m trying to find new design solutions, more open to people interpretation, innovating behaviours with a bit of environmental care.