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Where: Milano, Politecnico
When: 2007-2008
Design team: Eugenia Benelli
Description:

EMPOWERMENT
PLAYSCAPE
VIRAL SHOPPING
CO-INTELLIGENCE
SLIDING SCRIPT

A new retail concept: in this place people can build their own shopping experience moving and reconfiguring the space according to their need. Essential and dinamic space. Shop windows as stratagic buffers. Viral marketing.

Drawing 1
Drawing 2
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